Just in time for the holidays QVC kicks off a season of nonstop holiday shopping, gift inspiration and festive programming

WEST CHESTER, Pa., Oct. 21, 2026 /PRNewswire/ — QVC^® is celebrating the start of the holiday season with Danielle Fishel as its official “Mrs. Claus” for 2026. In its second year, the tradition celebrates the women who make the holidays memorable and brings Mrs. Claus into the spotlight. After serving as QVC’s Co-Chief Cheer Officer during Christmas in July, Fishel will take on the role for the first time, helping shoppers find something special for everyone on their lists. Known for her beloved television roles, warm personality, and iconic hair inspiration, she brings her signature playful energy to the season.

“I loved joining QVC as Co-Chief Cheer Officer for Christmas in July, and I’m thrilled to step into the Mrs. Claus role for the first time this holiday season,” said Danielle Fishel, QVC’s Mrs. Claus. “I can’t wait to help shoppers find thoughtful gifts, check a few things off their lists, and enjoy more of what makes the holidays special.”

As Mrs. Claus, Fishel will help usher in the holidays at QVC, kicking off the season by sharing what she’s buying for everyone on her list and bringing her signature joy to QVC’s celebrations throughout the season. See some of her top picks here.

• Gifts for Everyone on Your List: QVC is bringing together something for everyone this season, with one-of-a-kind giftable finds from beloved brands including Le Creuset, Pop Sonic, Dr. Denese, KitchenAid, Laura Mercier, Nespresso, MacKenzie-Childs, Barefoot Dreams, TATCHA and Be Free by Danielle Fishel. These picks are alongside exciting QVC-exclusive launches and drops from brands like OFF/DUTY by Coco Rocha, RM Studio by Rebecca Minkoff, and more across home, beauty, fashion, food and other categories. A new QVC fashion brand, G.I.L.I. (Got It Love It), also just launched cashmere sweaters, bringing elevated comfort to everyday wardrobes.
• Can’t Miss Deals & More Cheer: QVC’s annual Nonstop Holiday Party returns Nov. 6-8 and is the best weekend of the year to shop must-have giftables and one-of-a-kind bundles at great prices like Loved01 by John Legend, Diamonique sterling silver earring sets, HALO power banks, Ninja coolers and more. Over the three days there will be early Black Friday sale prices and a star-studded lineup of special guests*, including Martha Stewart, John Legend and Teri Hatcher. Viewers can tune in across QVC^®, QVC2^®, QVC.com, the QVC app, social media and streaming platforms including QVC+HSN+. Live social shopping has never been better, so don’t miss a minute of it!
• More on TikTok Shop: QVC TikTok Shop is such an easy place to shop during the holiday season and the Nonstop Holiday Party it’s the best time to take advantage of special deals, with over 90 hours of holiday programming featuring special flash sales and giveaways you won’t want to miss.

“For 40 years, QVC has brought together great products, compelling personalities and entertaining shopping experiences that make finding the perfect gift as enjoyable as giving it,” said Rosalia Bucaro Polizzi, Chief Merchandising Officer, QVC. “This season, we’re continuing that tradition with new products, exciting deals and more ways for customers to shop and celebrate with us across every screen.”

Shoppers can tune in throughout the season for QVC’s holiday programming and discover even more gift inspiration, festive finds and special offers across QVC’s on-air, digital and streaming platforms.

Additional information and details on programming, products and more can be found on QVC.com.

*Schedule and talent appearances are subject to change.

About QVC
QVC^® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via TikTok Shop, the QVC+ streaming experience, Facebook, Instagram, YouTube, Pinterest, websites and mobile apps. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram or X, follow QVC on Pinterest or YouTube, or search “QVC” on LinkedIn. 

QVC Group, Inc. (Nasdaq: QVCG) is a Fortune 500 company with six leading retail brands – QVC, HSN^®, Ballard Designs^®, Frontgate^®, Garnet Hill^® and Grandin Road^® – and other minority interests. QVC Group™ is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. For more information, visit qvcgrp.com, follow QVC Group on YouTube, or search “QVC Group” on LinkedIn.

View original content to download multimedia:https://www.prnewswire.com/news-releases/qvc-unwraps-holiday-magic-with-danielle-fishel-as-its-mrs-claus-302915654.html

SOURCE QVC