Recognition highlights 5W’s role in helping its clients build brand visibility, strengthen reputation, and drive growth

NEW YORK, Oct. 28, 2026 /PRNewswire/ — 5W, an independently owned PR, creative and GEO agency and one of the largest independent PR and digital marketing agencies in the U.S., today announced that it has been named to Inc.’s Power Partner Awards, which recognize B2B service providers that businesses rely on to help them grow and succeed.

Inc.’s Power Partner Awards celebrate companies with a track record of supporting their clients’ success. The recognition highlights the role trusted partners play in helping businesses navigate challenges, reach new audiences, and achieve their goals.

Key Facts

• Who: 5W, an independently owned PR, creative and GEO agency founded in 2003
• What: Named to Inc.’s Power Partner Awards for B2B service providers
• When: Announced October 21, 2026
• Where: Offices in New York City, Tampa and Miami
• Clients include: Novo, eltaMD, Samsung, Boston Beer, and others
• Leadership: Matt Caiola, Chief Executive Officer

How 5W Helps Clients Build Visibility, Credibility and Growth
5W works with brands across categories to build visibility, strengthen credibility, and support growth through integrated public relations, digital marketing, social media, influencer marketing, reputation management, and AI visibility services. The agency combines earned media and digital strategy with proprietary research and emerging technologies to help clients reach audiences across traditional media, search engines, and AI-powered platforms.

As businesses face an increasingly fragmented media landscape and new ways for audiences to discover and evaluate brands, 5W helps clients connect communications strategy to business objectives. From building brand awareness and establishing industry authority to managing reputation and expanding visibility across channels, the agency helps position its clients to compete, grow, be discovered, and, more importantly, be recommended wherever their audience is looking.

“Businesses need partners who understand what they’re trying to accomplish and can help them get there. That’s what we strive to deliver at 5W,” said Matt Caiola, Chief Executive Officer of 5W. “Public relations has always been about helping businesses build credibility, reach the right audiences, and earn trust. The landscape is changing, and we’re continuing to evolve how we help our clients succeed. This recognition reflects the importance of that work and the relationships we build with our clients.”

Additional Recognition and Growth
The recognition adds to a series of industry honors and milestones for 5W, including its selection as a Top 100 PR Firm by The PR Net for 2026 and Caiola’s inclusion on Profound’s Marketing Agency Leaders to Watch list. The agency continues to expand its presence and growth across New York City, Tampa and Miami, while evolving its integrated communications capabilities as brands navigate the changing relationship between media, digital influence, AI-powered discovery, and business growth.

Frequently Asked Questions
What are Inc.’s Power Partner Awards?
They recognize B2B service providers that businesses rely on to help them grow and succeed, based on a track record of supporting client success.
Why was 5W named to the Power Partner Awards?
The recognition highlights 5W’s role in helping clients build brand visibility, strengthen reputation, and drive growth through integrated communications.
What services does 5W offer?
5W offers public relations, digital marketing, social media, influencer marketing, reputation management, GEO and SEO, and AI visibility services. All work is done in house, from media relations to site building and content.
What is AI visibility?
It is the practice of building brand authority and recommendations across AI-driven platforms such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. 5W pairs this with proprietary AI visibility research so clients can measure and grow their presence. Learn more at 5wpr.com.
Where is 5W located?
5W has offices in New York City, Tampa and Miami.

To learn more about 5W and its integrated communications capabilities, visit www.5wpr.com.

About 5W
5W is The Communications Firm Built for the AI Era, building brand authority across the platforms where decisions now happen: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, and proprietary AI visibility research to help clients measure and grow their presence in AI-driven discovery.

Founded in 2003, 5W is an independent agency recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list.

5W serves clients across B2C sectors (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit) and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com.

Danielle Patterson
Senior Vice President, Marketing
dpatterson@5wpr.com

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SOURCE 5W Public Relations