Digital Ignite Rebrands as Ignite, Built for High-Growth and Enterprise Brands

The Charleston agency has outgrown the word “Digital.” Its new name, identity, and website reflect a full-service partner focused on measurable outcomes.

CHARLESTON, SC, UNITED STATES, October 29, 2026 /EINPresswire.com/ — Digital Ignite is now Ignite. The performance marketing agency helps high-growth and enterprise brands turn every dollar into measurable results. Launched Oct. 5, 2026, the rebrand introduces a new name, logo, visual identity, messaging, and website. It reflects how far the agency has come since its founding in 2018, growing well beyond its digital roots into a full-service partner built around one goal: delivering outcomes for its clients.

The rebrand marks the evolution of an established agency, not a change in ownership or the launch of a new company. Ignite’s team, client relationships, and commitment to performance and measurable outcomes remain the same.

“At this point, everything is digital, so we had honestly outgrown the name,” said Chris Clark, co-founder and partner of Ignite. “We wanted a name that still felt like us. Ignite is who we’ve always been, and the new brand gives us a clearer way to show what we do and how we do it.”

The updated identity and messaging bring the agency’s services together under one cohesive brand, with an emphasis on delivering outcomes through data, strategy, media, and content. The new positioning presents Ignite as a collective of problem solvers, creators, and outside-the-box thinkers.

“Since we founded the agency in 2018, our focus has always been on doing great work and getting real results for our clients,” said Mike Samet, co-founder and partner of Ignite. “This rebrand reflects where we are today and where we’re going. Our clients will see a new look, but they’ll be working with the same team they know and trust.”

The entire Ignite team had a voice in the rebrand. The agency circulated an anonymous internal survey asking employees who the agency is, what Ignite means to them, and where they see the team going. Those responses helped shape the new direction.

“We wanted the new identity to feel as bold and forward-thinking as the work our team does every day,” said Allissa Tinley, senior designer at Ignite. “Every part of it, from the logo to the messaging, came from listening to our team and getting clear on who we are.”

Tinley led the creative work behind the rebrand, including the new visual identity, and contributed to its messaging and direction. Alex Bellanti helped shape the messaging and direction and built the agency’s new website. Business Manager Miranda Decker, who has managed the agency’s social media channels for more than a year, led the transition of the new brand across all of Ignite’s social platforms.

About Ignite

Ignite (formerly Digital Ignite) is a full-service performance marketing agency based in Charleston, South Carolina. Founded in 2018 by Mike Samet and Chris Clark, Ignite partners with high-growth and enterprise brands, combining strategy, data, media, and creative to deliver measurable outcomes. Learn more here and follow Ignite on LinkedIn and Instagram.

Chris Clark
Ignite
+1 843-800-8889
chris@digital-ignite.com

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